You might know us as San Diego Street Banners, San Diego Street Banner Co., or The Décor Group. No matter when you joined the SDSB journey, we’re glad you’re here.
Our story began over 25 years ago with a simple idea and a bold vision. Greg Heer, a holiday décor enthusiast, dreamed of bringing the magic of the season to San Diego in a big way. While snow-covered scenes might be a stretch in Southern California, Greg knew the spirit of celebration could still shine. So, he founded The Décor Group to turn that vision into reality.
As our team grew, so did our perspective. We began to see street poles not just as infrastructure but as blank canvases for storytelling. Each banner became a voice for local businesses, cultural celebrations, and community pride. This shift in focus led to our transformation into San Diego Street Banner Co.
In 2017, Greg passed the baton to his daughter, Stephanie, and her husband, Russell. Together, they infused the company with fresh energy while staying true to its family-centered roots. Under their leadership, our banners stretched beyond San Diego, sharing stories and strengthening connections across the region.
By partnering with Dekra-Lite in 2024, we entered an exciting new chapter as SD Street Banners. This collaboration isn’t just about expanding our capabilities—it’s about deepening our commitment to the communities we serve. What started as one man’s dream has grown into a powerful platform for local stories, transforming everyday spaces into reflections of the people who live and thrive there.
At SD Street Banners, every banner tells a story—and we can’t wait to help tell yours.
